10 Tips for Conducting Remote UX Research Studies

UserTesting, UserZoom, Usabilla, and many other tools out there offer tools for UX researchers and designers to conduct remote UX testing. When we work with our clients and they want to use these tools to run a project, they always ask us for our recommendations on how to structure a survey or a navigation test. […]

Explain Like I’m Five

You’re a researcher, and you know all these theories ranging from Foucault to Box. You know how to talk shop with your colleagues. When you talk, a string of esoteric words just roll smoothly off of your tongue. For those in your field, they nod approvingly, drinking every single word that you have to say. […]

We Should All Be Aggressively Against Bad Design

A couple of days ago, BBC posted an article revealing how gameplay contributes to feelings of aggression. The University of Oxford conducted a study that examined how other factors apart from content may impact players’ aggressiveness. In the study, participants felt aggressive when it was difficult to master the game-play. Regardless of whether the game […]

$1 per Stop Will Keep the Angry Residents Away…Right?

Back in January, a reader has requested for me to give an update on the shuttle bus issue in San Francisco. Due to having just returned from a trip and my intention to ramp up on a new study, I had to put the update on hold. In January, companies like Google and Apple decided […]

Part 3: What’s Your Story? Health and Well-Being

Ah, the new year always compels people to make resolutions, and it is well known that one of the most common resolutions Americans have is to lose weight and/or get fit for the year. Like many others out there, I too aspire to be healthier this year by exercising more and eating healthier meals. As […]

Part 1: What is Your Story? Building Narratives and Why They Matter

Narrative building is not just for bards, writers, and other creative professionals. It is part of our everyday lives. Our actions and our words are our life stories. Today, I want to deconstruct this idea of the narrative, because it is far too common for people to move on after they’ve grasped the theme of […]

What is a city?

Traditionally, cities are complex physical and social structures that attract high concentration of development. It is a place where various resources can be found in close proximity to each other. Such density of people and resources encourages new networks and ideas to be formed, which makes a city a fertile ground for innovation.¬†For this reason, […]

Ethnography: Why It’s a Process and Not a Specific Method

Ethnography: a research process that holistically examines a cultural phenomenon. Recently, I had a conversation with a senior user experience researcher at a tech company in the Bay Area. We discussed my research experience and how my anthropological background has influenced my work outside academia. This researcher then recounted the work she has done. Based […]


(Hello, world. This is the first post on Local Narratives. I’ve contemplated for some time on what I should discuss in my first post. After some thoughtful weeks, I arrived at the concept of operationalism and considered it to be a very suitable starting point. I have not written in a while, so I am […]


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